He said business and sport should invest their energies wisely as a cohesive team to benefit societies and communities within the region.
Talking about the purpose of the Cobras, he said the team exist to play an exciting brand of cricket, to inspire, to leave a lasting legacy and to develop Proteas.
He said some of the golden rules of behaviour included punctuality, positive talk, self-belief, a common goal, humility and embracing different personalities.
Many of these values are also evident in the Chambers of Commerce.
Joining forces are vital as both commerce and the Cape Cobras seek to build and develop communities and transform societies.
Omphile Ramela, the Cape Cobras captain for the Sunfoil Series, said globally attendance figures at tests have dropped, but PPC Newlands have historically attracted vast crowds at tests.
Businesses should explore the excellent Cape Cobras brand name and PPC Newlands’ standing as an historic crowd-puller.
Investing in the Cape Cobras would not only benefit the Cape champions, but would also prove to be of commercial value to the investor, who will associate itself with an excellent brand.
The union of businesses and the Cape Cobras can become a strong catalyst to reach and uplift societies.
Incoming chairperson of the Athlone Cape Chamber Chapter, Ashraf Allie, agreed with all three guests speakers, Nabeal Dien, Cape Cobras CEO, Adams and Ramela that synergies between business and sport (cricket) is an imperative. He said these types of collaborations will unify communities, lead to improved community involvement, greater investment by business into cricket and the identification of more talent, which will in turn bolster attendances at matches.