The Cape Cobras - reigning 1-Day Cup champions - is one of the country's most successful and popular reagional cricket teams. Nashua Mobile is supporting the tea in line with their commitment to the development of reagional sport throughout the country.
Says Tim Walter, Executive Head of Marketing at Nashua Mobile: "We have enjoyed our relationship with the Cape Cobras over the past three years and are extremely proud to be standing behind such a wonderful regional team. As an added bonus, with Newlands having recently been voted as the second best cricket ground on the planet, we have an opportunity to partner our brand with a landmark and iconic venue."
"Our association with the Cobras has been really good for our brand in the Western Cape. We look forward to the many more excellent marketing and business opportunities that will come out of our relationship with the Cape Cobras over the next three years."
In addition, Nashua Mobile sees sponsorship of sports teams such as the Cape Cobras as part of its contribution to local sport and the community, says Walter. The company is traditionally a staunch supporter of South African sport because of the invaluable role it has to play in nation- and community-building.
Petery Cyster, Chairman of Western Cape Cricket (Pty) Ltd said of the renewal, "This is a sign of confidence by one blue chip brand in another." Andre Odendaal, CEO, commented, We welcom the continuation of a solid partnership at a time when the Cobras are poised to enter a new era with a new coach and captain."
With home grounds at Boland Park, Paarl and Sahara Park Newlands, Cape Cobras features some world-class cricketing talent. It is a strong performer in local and internationl leagues and tournaments like the SuperSport Series, One Day Cub, the Champions League T20 and the MiWay T2.